Title Design – Juno

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Source: http://en.wikipedia.org/

Titles are the part of a movie which always tends us to press the forward button. But Juno’s is an exceptional case where one seems reluctant to use the same button. You will not even realize that you are watching the whole title of the movie unless and until it’s finished and the movie start to roll.

Juno is a Canadian-American comedy-drama film directed by Jason Reitman and written by Diablo Cody. The story is about the life of a teenager penned by the actress Page and the occurrence of events following an unplanned pregnancy. Juno won the Academy Award for Best Original Screenplay and earned three other Oscar nominations, including Best Picture and Best Actress for Page.

The title design was done in a promisingly creative manner. The sequence is an amalgamation of live action and animation. Along with the tiles, it also shows the life of a teenager and the surroundings where she grew up. One will get the overview of her life and on the same hand it evokes curiosity as to know where is she heading to.

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Title scene introducing Juno

Source: http://smithleedesign.com/

It is clear that this story is about a teenager and whatever that happened in her life. But the way they showed is what that makes it interesting and the interest remains through the whole movie. Also, they have paid attention to all the details possible in the sequence.

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Juno’s neighborhood shown during the title  sequence

Source: http://www.titledesignproject.com/

The soundtrack played during the title sequence helps to portray Juno’s character in a big way. It was quite a journey they took us while they were showing titles; we travelled through Juno’s neighbourhood to the convenience store where she takes her pregnancy test. Even the typography was an admirable work, which looked all handmade and was done in a balanced and creative way.

An immense amount of work has been put into the sequence to make it is for sure. It is such an admirable work by Smith & Lee for the movie Juno.

References

http://smithleedesign.com/juno/

http://www.watchthetitles.com/articles/0069-Juno